Field
notes
Essays, opinions and odd little experiments from inside the studio. Practical field notes on Brisbane web design, Shopify development and SEO for small businesses across South East Queensland — what we tried, what worked, what didn't and why. Written for founders and marketing leads who want to make smarter decisions about their website without wading through agency jargon.
Brisbane SEO
Local SEO breakdowns, keyword strategy, technical audits and Google Business Profile tactics for Brisbane and South East Queensland businesses that want to be found by the customers already searching for them.
Web design
Practical notes on custom website design, conversion-focused layouts, performance, accessibility and Core Web Vitals — the details that quietly decide whether your site earns leads or leaks them.
Shopify & ecommerce
Shopify theme decisions, app stack audits, PDP experiments and merchandising patterns for Australian brands scaling from first sale through to a full replatform.
New articles land here roughly every few weeks. Each one is written from real client work — the tactics we ran, the numbers we saw, the mistakes we're happy to admit — so you can lift what's useful and skip the rest. If a topic isn't covered yet and you'd like our take, email hello@madebyfraser.com.au and we'll add it to the queue.
For businesses that would rather have these principles implemented for them, our SEO services turn technical, content and search strategy into an ongoing campaign.
Preparing your Shopify store: pre-launch guide
A step-by-step Shopify pre-launch guide covering planning, store setup, SEO, marketing, testing and the first moves after your store goes live.
Choosing the right web design agency
Choose the right web design agency to boost your online success. Discover how agencies enhance user experience, brand visibility, and SEO in Australia.
How a modern Brisbane website helps civil construction companies win more work
Inside the Astrum Civil build — how professional web design and Brisbane SEO turn referrals-led construction businesses into discoverable, credible operators.
How Investment Grade Property strengthened its online presence through Brisbane web design and SEO
How a strategic website and SEO foundation help a property consultancy build authority, attract qualified leads, and convert visitors into bookings.
Brisbane web design for bridal businesses: how Forever Bridal created a better online experience
Why visual, emotionally driven industries like bridal demand websites that combine elegance, performance and a strong local SEO foundation.
Off-page SEO in 2026: the guide for Brisbane marketers and business owners
What off-page SEO really means in 2026 — backlinks, brand mentions, digital PR and E-E-A-T signals that grow authority for Brisbane businesses.
How to build your business's online presence: a guide for Australian small businesses
A practical, step-by-step guide for Australian small businesses — domain, website, Google Business Profile, social and content — in the order that actually works.
The importance of consistent social media use for small businesses
Learn why consistent social media use helps small businesses build trust, stay visible, attract website traffic and support their local SEO strategy.