Astrum
Civil

The brief

Astrum Civil came to us in a frustrating position. They had already paid another team to design and build their website, but the project had stalled — months in, with nothing live and no clear path to launch. As a growing civil construction company across Brisbane and South East Queensland, they needed an online presence that matched the calibre of their work and a foundation they could actually grow from.

Where they started

Before working with us, Astrum Civil had effectively zero discoverable footprint online. They weren't ranking for their own brand name reliably, let alone the high-intent terms developers and councils use when looking for a contractor. Every new project relied on referrals or repeat clients — there was no inbound channel doing any of the heavy lifting.

Our approach

We scrapped the previous build and started from a blank canvas. The new site was designed around how civil clients actually evaluate contractors: clear capability statements, real project imagery, credibility markers and obvious next steps. From a technical angle, we built the entire site on a modern stack with SEO baked in from the first commit — fast loading speeds, mobile performance, structured metadata, optimised imagery and a clean site hierarchy designed for Google to crawl.

On top of the build, we ran a Brisbane-focused SEO campaign targeting the searches that map directly to revenue: civil contractor Brisbane, earthworks Brisbane, infrastructure contractor Queensland and a long tail of suburb-level variations.

The results

Within months of launch, Astrum Civil moved from invisible to page one of Google for multiple commercially valuable keywords. Organic traffic grew by more than 300%, and — more importantly — the site started generating direct lead enquiries from developers and project managers who had never heard of the business before.