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Websites
Bespoke marketing sites, portfolios and platforms — hand-coded React, Next.js or WordPress. Lightning fast, accessible, and built to scale with your brand.
ReactNext.jsWordPress
Explore Websites →◆ Services
Web design, Shopify
& SEO.
MadeByFraser is a Brisbane-based digital studio building brand-led websites, high-converting Shopify stores and SEO programmes that grow organic traffic. Three services, done obsessively well — pick the one that fits, or combine them.
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Shopify Stores
Custom Shopify themes on Online Store 2.0. Conversion-led, brand-forward ecommerce that turns browsers into buyers.
LiquidOnline Store 2.0CRO
Explore Shopify Stores →03
SEO
White-hat SEO that earns durable traffic. Technical audits, on-page optimisation, content strategy, local SEO and transparent monthly reporting.
TechnicalOn-pageLocal
Explore SEO →A studio built for ambitious brands
MadeByFraser is a small, senior digital studio working with founders, marketing leads and ecommerce teams across Brisbane, Sydney, Melbourne and beyond. We specialise in three things — websites, Shopify and SEO — because focus is the only way to keep quality high and outcomes honest.
Every project starts with strategy: who you serve, what you sell, and where the real growth levers live. From there we design and build with craft, ship to measurable performance benchmarks (95+ Lighthouse, WCAG 2.2 AA, Core Web Vitals all green), and stay close after launch so the work keeps compounding.
Custom website design & development
Bespoke marketing sites, portfolios and product platforms built in React, Next.js or WordPress. We model the CMS around how your team works, bake SEO foundations in from day one, and ship sites that are fast on day one and still fast in year three. Learn more about our web design services →
Shopify design & development
Custom Shopify themes on Online Store 2.0 for Brisbane small businesses. We design for the way your customers actually buy — PDPs, carts and checkouts that lift conversion — and integrate the apps you need (Klaviyo, Recharge, Yotpo, Gorgias) without bloating the stack. Learn more about our Shopify services →
Search engine optimisation (SEO)
Practical, white-hat SEO covering technical audits, Core Web Vitals, on-page optimisation, keyword strategy, local SEO and Google Business Profile, content briefs and link building. Transparent monthly reporting tied to rankings, traffic and conversions — no jargon, no black-box tactics. Learn more about our SEO services →
Selling online? Shopify stores need a platform-specific approach — see our Shopify SEO Brisbane service for collection-page strategy, product visibility and technical ecommerce SEO.
Common questions
What services does MadeByFraser offer?+
MadeByFraser is a Brisbane-based digital studio offering three core services: custom website design and development, Shopify store design and development, and search engine optimisation (SEO). Every engagement is bespoke — no templates, no shortcuts.
Where is MadeByFraser based and who do you work with?+
We're based in Brisbane, Australia, and work with founders, marketing teams and ecommerce brands across Australia and internationally. Most engagements run fully remote with regular video check-ins.
How do I know which service is right for me?+
If you need a brand-new site or a redesign, start with Websites. If you sell products online, look at Shopify. If your site already exists but isn't ranking or converting, SEO is the right entry point. Not sure? Get in touch and we'll point you the right way — no hard sell.
Can I combine services?+
Yes — most clients do. A typical engagement is a website or Shopify build followed by an ongoing SEO retainer, so the site you launch keeps earning traffic and revenue.
How much do your services cost?+
Websites start at $1,250 (Launchpad), $2,500 (Studio) or $4,000+ (Platform). Shopify builds at $500 (refresh) or $1,500 (custom theme). SEO retainers from $400/month up to $2,000/month. Every project is scoped to your goals — see each service page for full package details.