Investment
Grade Property
A Brisbane-based buyer's advocacy business that needed a digital presence as considered as its investment strategy — and the search visibility to reach the investors already looking for it.
About the business
Investment Grade Property is a Brisbane buyer's advocacy and vendor advocacy firm founded by Andrew Vasiliades. Over 25 years of active investing, Andrew has built a residential portfolio that puts him in the top 1% of Australian property investors — and now he brings that same discipline to clients looking to buy, sell and grow their own portfolios.
The premise is simple: less than 5% of properties on the market at any time qualify as genuinely "investment grade." Andrew assesses every opportunity against more than 50 criteria before it ever reaches a client, so investors avoid the 95% that underperform and back the ones actually built for long-term capital growth.
The brief
Andrew came to us needing a website that carried the weight of his experience. Buyer's advocacy is a trust-first purchase — clients hand over six-figure decisions to someone they've often only met once. The old site didn't reflect the calibre of the work, and it wasn't showing up in front of the investors who were actively searching for a Brisbane buyer's agent.
Our approach
We rebuilt Investment Grade Property from the ground up around the way investors actually evaluate an advocate: clear service structure, a strong personal story, transparent process, and proof. The design leans premium and editorial — restrained typography, considered spacing and real property imagery — so the brand feels closer to a private wealth firm than a traditional real estate site.
Underneath the design, we built the entire site on a modern, performance-first stack with SEO handled from the first commit. Fast Core Web Vitals, semantic structure, structured data for local business and services, optimised imagery, and a clean information architecture designed for Google to crawl and for humans to skim.
On top of the build, we ran a Brisbane-focused SEO campaign targeting high-intent searches: buyer's agent Brisbane, property investment advisor Brisbane, vendor advocate Queensland and a long tail of investor-led variations — the terms that map directly to strategy calls, not casual browsing.
The results
Within months of launch, Investment Grade Property was ranking on page one for multiple commercially valuable Brisbane buyer's-agent keywords. Organic traffic climbed nearly 300%, direct strategy call bookings started arriving from investors who had never heard of Andrew before, and the site now does what a good website should — it earns trust before the first phone call.
Fraser built us a site that finally matches how we work with clients. It looks the part, it's fast, and it's actually bringing serious investors to us instead of the other way around.